Neefeel insist for a long time brand development strategy and brand marketing, marketing strategy, brand as the guidance, expand the market, improve the marketing network layout. Significant enterprise span type development strategy effectively, the country's total sales from 7.1 billion yuan in 2001 has risen to 2012 249.97_yi billion yuan, neefeel throughout the national jewelry store chains amounted to more than 700, 2300 a number of sales outlets, market coverage rate reaches above 90%, in the industry in leading position. On this basis, but also accelerate the pace of overseas expansion neefeel. 2012 has been in Sydney, Australia, opened the first a foreign neefeel franchise stores, and began to expand to the Hong Kong and Macao and the European and American market. In the marketing strategy, adhere to the "innovation driven transformation and development of ideas, adhere to the" creative design pull culture, create value, technology leading the trend, brand marketing has the policy of market, product innovation and marketing innovation, the development of high-end products, the opening of the new marketing channel for VIP, try to non store marketing new pattern. In product development, to start the extension of fashion and high-end products, and constantly with international standards.
"Elite, talented people". Neefeel as national brand of China's jewelry industry. After a generation and a Dainifei people carefully watering, diligent cultivation, thus forming a rich cultural heritage and human resources. Technician. They created the first automatic necklace, the connection machine, the brightness of the plating equipment, the first Taiwan lost wax casting machine, and over the years, the domestic and foreign each big jewelry design making contest won more than 170 awards, "jewelry Oscar" reputation.
In the expert agglomeration of enterprises, has dozens of senior personnel become the relevant professional institutions of a professor, and in neefeel enterprises completed the education internship training base, for the arts and crafts industry culture and the output of a number of design and production personnel. In 2004 by the Shanghai Municipal Economic Commission, the first award was established the Shanghai Masters of original design studio, Shanghai neefeel teacher design center, headed by master of Chinese arts and Crafts Master Zhang Xinyi chief designer of Chinese arts and Crafts Master Zhang Jingyang, China Arts and Crafts Master Jing Song, Shanghai Arts and master of fine Arts Lu Lianlian etc..
Founded in the year 1848 Chinese national brand neefeel, a long history and profound cultural heritage, through inheritance and innovation, in brand building, the scale of development, industrial structure and product structure of the continuous breakthrough, has developed into a Chinese jewelry industry leading enterprises.